
Just in case anyone was wondering, the marketers make up the rules in the game that you and I indisputably play in. There is no escaping the conditioning and the cross sectional analyses that define the habits and thinking patterns of us humans and humanoids. The merging of
psychology into advertising is nothing new; it has transformed how advertisers “reach” us, known or unknown to us since the 1900’s (In 1908, Walter Dill Scott published:
"The Psychology of Advertising") . The magnetism of certain advertisements is proof that such tactics work and have advanced to an unbelievable degree of precision. Retail is huge these days and advertising is even bigger. Today I came across
this article in the Times that caught my attention and got me thinking on all of this.
A particular concern of mine lately is privacy on the Internet. Not that I have anything to hide, but just for the sake of control and maintaining some level of understanding of who sees what I do on the internet. I recently revamped my Myspace page (and changed my age to 14 to maintain a privacy status) mainly so that when you Google my email address the first “hit” is not quite as revealing. I also wondered before bed last night if my recent interest in Google’s latest tool, an online, "share-able" Calendar, might be detrimental or at least bothersome in the future, should I come to rely on it. My thoughts are thus...
Google started as a search engine whose aim in life was to organize the tremendous amount of information on the Internet to best suit the needs of you, the average citizen. That, we all know. But the Google behemoth, became a behemoth, when it realized that searching could be lucrative with advertisements tailored to meet the needs and wants of the “searcher" and then sold ad space as follows. Then, Google said, “Let’s make a mapping service!” Then, Google said, “Lets make an email service, an image search service and a video service" and so on. Google also offers a “Groups” link on their classic homepage, in which you can find topics and join in on ongoing conversations o nthe topics you care about. And of course, there is Froogle, the “Google's product search engine and shopping directory.” Which “Assists consumers with locating products for sale online by presenting photos of relevant products.”
My point, in this rather trite and inaccurate Google review, is that if you use all of Google’s software and applications, they will and could essentially know
everything about you and your life! There is no market research necessary. Advertising becomes an individually based thing. They claim to store the history of every page you ever search for and visit. (It is somewhat comforting to know that at this time, they are not very eager to give up this information, for those of you that remember
this bit).
Assume for a minute, if you will, for the sake of example that you use Gmail to talk to your buddies about a trip you are planning with your wife. They can find out, through searching through your email that you are going to Mexico. In fact, they already have figured this out, because of your searches online for beaches in Mexico!

They saw your image searches, they saw you map directions to DC to catch the outbound flight; they know you’ve been discussing it in “Groups” and also on your blog; and finally you have it marked on your “shared Google Calendar.” They know when you depart and when you come home; they know you are going to miss your sister’s birthday and that you are going on the trip for your 5th wedding anniversary. The point is, that this is all a little creepy when you think about the future and the direction of advertising, the role of the computer and the Internet in out lives, and the assistance it provides. Nothing on the Internet is yours, it’s all someone else’s too; it’s never gonna be
only yours. So for these far out and not so far out reasons, I woke up wondering if I really wanted to get started using Google’s new Calendar application.